Index / personal archive
A map of the things I keep returning to.
The site is not organised around one job title. These are the objects, threads, and questions that keep meeting each other in the work.
Collections
Enter through an object
Writing
Notes, essays, arguments, and ideas that are still becoming precise.
Builds
Products, prototypes, ventures, and the decisions that gave them a shape.
Learning
An active trail across craft, design, strategy, business, computation, and AI.
Products
Field guides, checklists, and working tools made from recurring questions.
Resources
Models, tools, references, and methods that have actually been tried.
Now
What is occupying the practice at the moment.
Threads
The connections underneath
Brand → product
How a promise becomes language, identity, interface, and a first release.
Judgment → software
What changes when a designer works inside the material of code and AI.
Craft → strategy
Why reduction, taste, and business decisions belong in the same conversation.
Morocco → the wider web
Working across Arabic, English, French, and the contexts that shape the work.
Build archive
Names from the wider practice
Togve
featured buildWiwedo
agency practiceAfriData
candidate / platformFieldwork
build archiveLogosel
brand archiveQHWA
candidate / templateArganez Store
candidate / commerceFinerium
build archiveRowade
brand archiveBwilt
build archiveA name is not a case study. Context belongs with the build when it is ready to be useful.
The archive grows by contact with real work. Some pages will stay unfinished; that is part of the record.