Field guides & working tools
Knowledge made usable.
A small shelf of field guides, checklists, and working tools for people building across design, product, and software.
AI can compress production. Human judgment decides what is worth making, what to reject, and when the result is good enough to ship.
Playbook / working notes
Brand Strategy, in the Real World
Field notes for turning a vague ambition into a position, a point of view, and choices people can actually experience.
For
Founders, designers, and small teams
Language
English
Format
Editable worksheet + notes
Status
Free working edition
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Interactive brief / companion guide
Startup Strategist: from fog to first move
A companion to my Startup Strategist build: a compact sequence for defining the problem, promise, audience, and next credible move.
For
Early-stage founders and product partners
Language
English
Format
Editable worksheet + notes
Status
Free working edition
Write, review, and download your brief →
Field guide / visual exercises
A Logo Is a Decision
Notes on naming, symbol-making, type, proportion, and the tests that keep a mark from becoming decoration.
For
Designers and founders making an identity
Language
English
Format
Editable worksheet + notes
Status
Free working edition
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Field guide / mini-course
Human Judgment in AI-Assisted Building
A field guide to briefing AI, inspecting its output, preserving taste, and deciding what is worth shipping.
For
Designers and builders
Language
English
Format
Editable worksheet + notes
Status
Free working edition
Write, review, and download your brief →
Workbook / toolkit
The Brand-to-Product Clarity Kit
A workbook for moving from a vague idea to a coherent position, identity, interface, and first release.
For
Early-stage teams
Language
English
Format
Editable worksheet + notes
Status
Free working edition
Write, review, and download your brief →
Free checklist
AI Build Review
A practical checklist for finding structural, content, UX, and trust failures in AI-generated interfaces.
For
Designers and product teams
Language
EN + AR
Format
Free checklist
Status
Exploration
Explore the working edition →